IKEA's Coming Out
2020 AAF Mosaic Award Winner
The LGBTQ+ community faces many forms of discrimination and violence causing them to not feel safe in this world. IKEA is accepting of the community inside their workplace and practice many initiatives in support of their LGBTQ+ employees. It’s time to bring those inside values out. In June of 2018, in celebration of marriage equality in the US, IKEA will come out!
Role -
Art Direction
Copywriting
Motion Graphics
Client -
College for Creative Studies
Credits -
Partner: Marissa Morrison
Case Study:
The Furniture Line
IKEA not only came out but also came out with a rainbow furniture collection in celebration of the LGBTQ+ community. By coming out with us or registering as an ally on our microsite, shoppers will receive a free piece from our new line.
Social
By clicking on the learn more tab through instagram, users will be directed to ikeascomingout.com. They can shop the new collection, learn about the initiative or come out with IKEA.
Out of Home
IKEA Room Takeovers
In-store experiences will take over IKEA's all around the US during the month of June. Our campaign video content will play on TV monitors explaining why we're coming out and why others should too.
